In the beginning, there was the Computer. The Computer operated alone until networking became possible (and also useful to the military). Then there came the Internet as a way that all computers could communicate and advertise to each other anywhere, as long as there was a phone line. The way your computer accessed the Internet was through a Browser (Netscape, Internet explorer, Safari, FireFox, etc.); this is like your particular brand of doorway into the world-wide-web. It is specific to your personal computer.
Next came the Search Engine (Google, Yahoo, Chrome) which lives on the Internet as a sort of organizer and librarian. This meant you didn’t have to know the exact website address (URL) to track down a certain website anymore. The search engine would do the sorting and searching for you and display a neat list of the closest matches to what you were asking. They also try to get rid of sites that are malicious/illegal or sometimes just really annoying…Naturally there is much debate about the power we invest in Search Engines, but they are just so damn useful!
Currently, Google has by far surpassed other search engines in popularity and usability and has even become it’s own verb (did ya google it?). What SEO (Search Engine Optimization) tries to do is make a website as clear and as recognizable to Google (Yahoo, etc.) as possible. In other words, making sure your website can be read by robots. Its not just people you are trying to get to see your website now, it is the All-mighty Search Engine, which determines what pops up on that list when someone types their desires into that toolbar….