There is much debate over whether meta descriptions add any keyword relevance beyond a value add for users, and a question was posed by a fellow Vancouver SEO about whether meta descriptions beyond 170 characters had any relevance… so, like the mad scientist I am, I figured I’d throw a post up and give it a whirl.
See if you can guess what the super secret keyword I invented it!
Yahoo likes your secret keyword, thank you very much. Google didn’t rank you, but it did rank someone scraping your feed where your secret keyword was pushed from the meta description to onpage content. This accords with what I’ve seen before – Yahoo will actually rank based solely on meta description, Google requires that baby on the page or in an inbound link as well.
As for Bing. Hello, Bing? BING? Are you there???