“A tool is a weapon”, as the saying goes, and nothing says Search Engine Marketing like an arsenal of weapons. Here are some tools that I have found absolutely priceless in my ongoing battle vs Google:
SeoQuake – This is a plug in for Internet Explorer and Firefox. What does it do? Well, just about everything. It gives you a handy toolbar that instantly shows you PR, Google/Yahoo/MSN Indexed pages, Alexa Rank, Age of the site, whois information, Keyword Density, Internal/External Links, and all kinds of other stuff. Very useful.
User Agent Switcher – What does this do? Well, it changes the output in the Header Conversation of your browser, so instead of being Firefox, you can be Internet Explorer, Netscape, Opera, whatever! Why is that useful? Well, it isn’t, but with this handy XML file, you can view sites as though you were Googlebot, MSNbot, or Yahoo Slurp! Now you can see with Googly Eyes!
Live HTTP Headers – Use it daily, sometimes hourly. Shows you the complete header conversation as you go to a website. So you want to see how many 301 redirects you’re being channeled through? This will show you. Used in conjunction with User Agent Switcher, and you can see through those crazy BlackHat sites that are cloaking everything in their big web of lies!
Web Developer – If you build any sort of website and don’t use this plug in, then you get everything that you deserve…
So there you have it. Also, as most of these are Firefox-only plugins, so if you’re not using Firefox, then what’s the matter with you, anyway?!? Its the 21st Century for crying out loud!!!