Verifiability vs Truth: The Episemology of Wikipedia

June 12th, 2009

After reading an informal survey of medical students using wikipedia to look up unfamiliar clinical topics I was struck with a somewhat chilling thought:  ”Have we finally traded truth for verifiability?”

I didn’t just fall off the BBS truck.  I feel I have a fairly good understanding of these connected servers we used to call the world wide web, and I understand intrinsically that reading something on the internet doesn’t mean that its true, but I am frequently disturbed by the amount of “research” that is cited as having been pulled from Wikipedia.  For those of you who haven’t read this before, here’s the threshold for inclusion in Wikipedia:

The threshold for inclusion in Wikipedia is verifiability, not truth—that is, whether readers are able to check that material added to Wikipedia has already been published by a reliable source, not whether we think it is true.

Again, verifiability, not truth.  The difference is clear, verifiability is merely an agreed upon authority, whereas truth is the elusive underlying constant that philosophers search for, and the core of what we classify as knowledge (in the episemological sense of the word).  Broken down to the extreme sense, if “authoritative sources” say “the world is flat” then Wikipedia will include it, students will cite it, and public opinion will validate it.

Now as any marketer (or high school class president) can tell you, manufacturing authority is not a difficult task, especially in the online realm.  Knowledge is not required, only popularity.  The more popular an idea, whether true or false, the more likely it will be accepted.

Some of my teacher friends frequently complain about students citing Wikipedia in their research papers.  I understand their complaints, but the reality is that not only is Wikipedia accessible and easy to use, but North America’s most popular search engine considers it a high authority (and news source)!  The dice are loaded when it comes to actual online research which, ironically, HTML was built for (well, scientific documentation… but close enough).

It is for this reason why I don’t buy the “newsprint is dead” argument anymore than I buy the “record industry is dead” argument.  Both industries are amidst a paradigm shift, and sales are dropping because they don’t quite understand why they were successful in the first place: they established themselves as authorities.  I believe, when the dust settles, people will inevitably crave substance over style…

Well, at least one would hope so.

Hot SEO sex! Image search results are awesome!

June 11th, 2009

I don’t know what’s funnier, the fact that an SEO blog is ranking for “nude jaime pressly” or the fact that people are clicking on that image!

results-for-nude-jaime-pressly

Okay… one last test to see if the tool truncates long titles that are over the twitter limit and or if it’ll drop the url in lieu of the title… we shall see, no?

June 2nd, 2009

ya!  inneresting…

And the winner is…

June 2nd, 2009

Twitter Tools by Alex King.  Automatically updates twitter whenever you do a blog post.  Had to monkey a little with the code to change the text from “New Blog Post” to “Vancouver SEO – New Blog Post” (s’all about the branding), but it works.  You can download it here.

Final twitter twest..

June 2nd, 2009

Okay, so seriously.  All a guy wants is to have twitter update whenever there’s a new post… is that so hard?

Jaime Pressly Nude! Why HappyFrog is so happy?

May 21st, 2009

While checking the backlink environment for a site, I stumbled across something rather amusing (to me, anyway).  It involves happyfrog.ca, a BC based green directory which is a warehouse of links to sites about sustainability, green living, etc.  I think its a good site, but apparently they need some spam protection:

Google Results for site:happyfrog.ca "nude"

Google Results for site:happyfrog.ca "nude"

Here’s a link to the results in Google.  The pages have an imbedded “video” which links to a site that is clearly a malware farm (download a codec… yeah right!).  Now I finally know what keeps the frog happy…

Does a TLD matter for Google results?

May 19th, 2009

I’m gonna say emphatically “Yes”, as I’ve been following my special vanity SERPs for “Keith Greene”.  My main competition is a christian rock singer from the ’70s and a chef who once appeared on Hell’s Kitchen.  Google still thinks I mean the non-Irish spelling of “Greene”, but what’s interesting is my online SEO resume ranks on page 1 for “keith greene” on Google.com (New Jersey proxy), but not on Google.ca (my home country):

Google.com results for "keith greene"

Google.com results for "keith greene"

Google.ca results for "keith greene"

Google.ca results for "keith greene"

I host on Godaddy, which I gather the server is somewhere in the US, so this makes sense, but I’m a little disappointed in Google for not being able to recognize what country I’m from..  how rude!

Mobile SEO – what is it good for?

May 15th, 2009

So, this is officially my first mobile post using the iPhone Wordpress app. I am currently sitting on a Greyhound bus, hellbound to the Okanagan, 15 minutes into the trip and already bored. So, luckly for you, dear readers, I’ve chosen to spend my time writing.

To keep the theme, I’ll discuss a little about what I know about mobile SEO. With the introduction of the iPhone, the mobile web did a 180. Suddenly, cute little WML sites slowly started to drop off the web in favor of lightweight CSSified “mobile versions” of sites. Some work exceptionally well (the mobile facebook, for example), others are painful and make you angry (the godaddy mobile site, for example).

There’s some good and some bad when it comes to mobile SEO as well. For example, despite the fact that Google mobile is still the dominant engine, the algorthim is actually (in my opinion and the opinion of others) inferior to Yahoo OneSearch. For me, the real trick to mobile SEO is understanding useability and exactly what your users want from your site when they’re say, out looking for a resturaunt, or on the greyhound blogging.

Local businesses pay close attention:
Put your address and phone number at the top of your site (ideally in the hCard microformat). If I’m visiting your site on my phone it’s not because I want to get a taste of the atmosphere from your jquery photo gallery… it’s because I can’t find the place!

So, there’s some things to think about mobile, and if you do plan to design your site for an iPhone, go to developer.apple.com and download the free SDK, it comes with an iPhone simulator that is web accessible. It’s really good for seeing how your site actually looks on an iPhone, and it’s free!

Also, i’m attaching a picture from the road as proof that mobile blogging is very real!

The Curious Case of Kiwi Collection

May 13th, 2009

How can you tell if your site has been given a penalty?

Its a long tail question with 54,600,000 results in Google, but nobody really seems to have a concrete answer.  I’ve seen some things in my time that I would consider a penality, and I’ve seen some things that are just plain weird.  One of those is Kiwi Collection.  Three of my good SEO friends are working at this website, and they all have been cursed with a seemingly insolvable dilemma:  the homepage refuses to rank.  They have tried many different tests, experiments, pleading to the gods, but still no dice.  What is even more bizarre is that (until recently) their site was ranked as a PR6!  They get front page results for highly competitive keywords like “best luxury hotels”, but their homepage www.kiwicollection.com can’t even be found in the supplimental index.

I took a look at the site a few months back and learned they were inadvertantly hiding text and links due to some technical issues (CSS & Javascript.. go figure).  It was through that investigation that I learned that Google can indeed read onpage CSS, but not linked stylesheets.  So, rule of thumb #1:  Don’t use inline CSS… ever.  Not even as a joke, or a dare.

So, they got the site cleaned up, no hidden text/links and it validates perfectly, but still no love from Google.  They tried another test by putting the same code on an additional page (www.kiwicollection.com/best-hotels.php) and it ranks like gangbusters.  Clearly, they have a poisoned URL, but it is only that URL, and not the site.  I’ve seen page level penalties where a single page will get kicked out of the index, but a perfectly clean page that’s a PR6?  Very odd.

Just recently, their homepage dropped to a PR0.  I suspect that may be due to them adding the link canonical tag pointing that page to /best-hotels.php, and that the PR is being transferred.

It should be interesting to see how it transpires…

Meta Description Test

April 25th, 2009

There is much debate over whether meta descriptions add any keyword relevance beyond a value add for users, and a question was posed by a fellow Vancouver SEO about whether meta descriptions beyond 170 characters had any relevance…  so, like the mad scientist I am, I figured I’d throw a post up and give it a whirl.  

See if you can guess what the super secret keyword I invented it!